Pie consumption is way up as the nation celebrates Pi day. That means it is payday for bakers. If your specialty is pie, you could be baking your way to the bank. If you have been reading my blog here, you know that it is true. The laws in your state might allow you to be building a baking business and you can do that in the comfort of your home kitchen.
It is really getting easier all the time to make money doing something you already love to do. There is a growing demand for homemade food that is not available in retail stores. That means that by simply getting the word out to family, friends, and neighbors, you could start raising the dough.
What could you do with that extra money? Get out of debt, build up an emergency fund. Dave Ramsey fans all over the country are looking for a way to make that happen. That is one of the things I did. Well to be perfectly honest, first I made the huge mistake of borrowing a ton of money to open a retail coffee shop. That was a really bad idea, but I recovered by working hard baking to pay off that huge bill. It worked for me, and I know it can work for you too. Once your finances are in good shape, think of all the fun things you will be able to do. I’m heading for a vacation home in the mountains!
Cake Trumps Pie as Far as Google is Concerned
Cake wins in the keyword research. Does that mean dooms day for pie bakers? Well, considering that last month there were almost twenty five million searches for the word pie, I think there is enough business to go around. As a matter of fact, when I checked the trends for baking, the numbers have been steadily raising for the past few years. The food network has made a big impact on that. Mouths are watering as channels are surfed. It is inspiring to think of eating all those mouth watering recipes, but then reality sets in and the next best thing to making it yourself is finding someone else to make it for you.
That is great news for bakers. There is a “hungry market” (literally) for what you have to offer. Every product in the world dreams of that type of market. You just have to go after your piece of the pie so to speak. You probably don’t need me to teach you how to make a pie, but if you do, I have a recipe for one of my favorite pie crusts in the recipe section.I will assume you know what fruit pie you are going to sell, so you have that covered.
The next thing you have to do is package it attractively. You are producing a premium product. I have talked a lot about the fact that you are not trying to compete with the big box stores on price. You know the quality of the ingredients and the time you spent rolling out the crust. You have made a premium product, now present it as such. You need to find a distinctive box that sets it apart from the average ho hum same old grocery store pie.
One of the things I spend a fare amount of time on when I did the gift basket part of my business was sourcing unique and decorative packaging. I did the same with the catering end of the business. I did a little searching for you too. It is a lot easier than it used to be. Check this out: Southern Champion 0873 Pink Bakery Boxes, 10" x 10" x 4" (0873SOC) Category: Bakery Boxes
You can buy your boxes in bulk. That sure saves a lot of time and gets the job done.
Next time I’ll talk about how to get the word out about your new business. In the meantime, pull out Mom’s and Grandma’s recipes, and get to work.