Gingerbread Might Get You Lots of Free Marketing

Marketing your baked goods may be the hardest part of your job. Getting TV stations & newspapers to give you news coverage for free is almost unbelievable. My husband first found an article about that very thing in a small local paper. When I dug a little deeper, I found out that this story had a much bigger following than that small paper.

He showed it to a relative who had studied abroad and actually went to this church. I loved the story, and when I thought about it a little, I decided I wanted to put this on my website because it is such a unique way to get noticed maybe someone who reads this will tweak this idea and start to build their own baking reputation. I could talk more about the story, but watch the video first and then I will share my thoughts.

Well, maybe this example is extreme, and you might argue that you don’t have either the time or the money to take on a project like this. I get that, but trying this on a much smaller scale might get you some marketing traction.

Many schools & not for profit organizations do fundraising each year. You could consider constructing a replica of the gym or football field in a winning season. Maybe you could donate cleverly decorated cookies that follow a theme of an event. You put on your thinking cap and look for ideas in your area that put your product in front of a group of people. When you do that make sure to include business cards. Creative ides might just be a game changer for marketing your cookies, cakes, pies and other home baked foods.

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