Is Your Business on Track to Make a Profit?
It is officially the busiest time of the year for many people. The Holiday’s are filled with shopping, decorating, parties, and spending time with family and friends. It is that wonderful time of the year.
It is also the time when many businesses are adding to their bottom line, after all, “tis the season to be jolly”. For anyone I know, watching their bank account improve is cause to celebrate.
If your business is firing on all cylinders, you probably won’t have time right this minute to start planning your strategies for next year, you are too busy cashing in on all the hard work you have done this year. Well, I guess that can depend on your business.
If your business is just in the start up phase, or could use a little help, this is a great time of the year to start doing the work you need to do to make sure that next year at this time you are either enjoying the results of your efforts, or joining other businesses by participating in the “Black Friday & Black Monday”. By that I mean the definition of those terms, changing from operating in the red to in the black. Simply said, to be making money.
I know, that is easier said than done. One of the important things every business must do is to evaluate what they are doing or planning to do to assure they are on track. If what you are doing is not actually helping your business make a profit, why do it? To continue to do the same thing and expect a different result is the definition of insanity!
I know it is a hard thing to do, but if your website is not enjoying the traffic you need to grow you business, you are going to have to figure out what will bring you more traffic. Do you even know how to track the traffic that comes to your website?
If your answer to that is no, there are simple solutions out there that can help you with that. For online businesses, traffic is the life blood, and you need to know that people are actually coming. Knowing other information like where they are coming from can help you make decisions on where to spend your time and possibly money. If you are using WordPress, you can get the free pluggin, Google Analyticator.
That pluggin gives you info like the most popular pages on your website, how long they stayed on your site, where they came from, and more. If you are using cpanel, there is information like that there.
At any rate, tracking your visitors gives you some key insight on how you want to prioritize your time and money.
Contacting you is something that needs to be simple for your potential customers. If you have a Gmail account, (which is free), you can get a “Google Voice” number. It is great, and gives you a free tool for customers to contact you via phone for free. It gives you lots of options, and it is all free. You can find out more information about it here: http://www.google.com/googlevoice/about.html
IF you are not at the point that you are ready to spend money on an expensive shopping cart for your website, just use PayPal, it is a great way to get started, and there is no monthly fee. They charge a percentage per sale. There is a lot of information on the PayPal website. Here is a link to the business information page: https://merchant.paypal.com/us/cgi-bin/?cmd=_render-content&content_ID=merchant/compare_wp_products